+65% Organic Leads in 4 Months — SEO for Professional Services
Organic Leads +65%
Organic Traffic +120%
Top 3 Keywords +14
Timeline: 4 Months
Overview
A Delhi-based professional services firm (B2B) wanted more qualified inquiries without increasing media spend. We removed technical bottlenecks, launched a topic cluster plan around their core offerings, improved internal links, and optimized their Google Business Profile for local discovery.
Goals
- Increase qualified organic leads from service pages
- Improve rankings for high-intent service + “Delhi” keywords
- Strengthen local visibility via GBP and citations
Constraints
- Slow site (Core Web Vitals issues)
- Thin service content and weak internal linking
- Few existing backlinks; inconsistent NAP online
Strategy
Technical SEO
- Fixed index bloat, duplicate titles, and cannibalization
- Improved Core Web Vitals (LCP/CLS/INP) and caching
- Added schema (Organization, Service, FAQ)
Content & Topic Clusters
- Mapped 3 pillar pages with 12 supporting articles
- On-page optimization with FAQs and internal CTAs
- Published 1–2 posts/week targeting problem-driven queries
Local SEO (GBP)
- Optimized GBP categories, services, and Q&A
- Built citations with consistent NAP
- Got new reviews mentioning services + “Delhi”
Internal Links & Navigation
- Linked cluster posts → corresponding service pages
- Refined header/footer/nav to surface money pages
- Added breadcrumbs and contextual “next steps” blocks
Digital PR & Links
- Local directories, associations, and niche resources
- Guest insights and bylines on relevant blogs
- Leveraged case studies to earn links
CRO on Service Pages
- Clear USPs, social proof, and scannable FAQs
- Short forms + click-to-call/WhatsApp on mobile
- Added “Book a consult” sticky CTA
Execution
Weeks 1–2
- Technical audit fixes, speed, and schema
- Outline pillar topics; draft brief for first 4 cluster posts
- GBP cleanup; NAP consistency on top directories
Weeks 3–6
- Publish clusters; add internal links and FAQs
- Service page CRO (test new hero + testimonials)
- Begin link outreach to local and niche sites
Weeks 7–12
- Expand clusters; prune underperforming content
- Secure 6–10 contextual links
- Iterate based on Search Console and GA4 insights
Results
Performance Highlights
- +65% organic leads in 4 months
- +120% organic sessions
- 14 target keywords moved into Top 3
- Contact page CVR up +19% after CRO
What Made the Difference
- Focused topic clusters + internal linking
- Local SEO signals (GBP + citations + reviews)
- Technical fixes that improved crawlability and speed
“Leads from search jumped and the inquiries were more qualified. The content plan and on-page improvements paid off.” — Partner, Professional Services (Delhi)
Key Learnings & Next Steps
- Clusters + internal links compound growth faster than isolated posts
- GBP + reviews materially boost local service intent queries
- Speed and structure are foundations for content to rank
- Launch industry sub-clusters (vertical-specific use cases)
- Expand review generation to 3–4/month
- Add downloadable guides to capture MQLs
Related Resources
Aanve Digital Solutions • 220 B, 2nd floor, Jaina Tower 2, Janakpuri District Center, Janakpuri, New Delhi, Delhi 110058 •
+91 9015599355 • [email protected]